Import and production - Whatnot Agency Oy

Whatnot Agency Oy is a Finnish skateboarding company focusing on snowboarding, skateboarding and street culture brands. We act as an importer and agency for several international and domestic brands , serving retailers, rental companies and partners in Finland.

The brands we represent include Capita Snowboards, Union Bindings, Deeluxe, 686 and many other respected manufacturers in the industry. Our range covers high-quality and sought-after products for enthusiasts, active skiers and professionals.

Import and agency activities

We operate flexibly as either an importer or an agency, depending on the needs of the brand and the market. We handle the import, storage, distribution of products, and if necessary, sales, marketing, and dealer cooperation. Our goal is to build long-term and functional partnerships, where the brand gains a genuine foothold in the Finnish market.

Solutions for rental companies

We offer rental companies snowboards, bindings and boots suitable for rental use . We understand the specific needs of rental companies, such as durability, maintainability and ease of use, and help them choose the right products for efficient and reliable use.

For retailers

We offer retailers the best products from the best brands . Our range includes snowboards, bindings, shoes, skateboards and much more related to snowboarding. We know the products on a practical level and support retailers in product selection, seasonal planning and demand forecasting.

Own brands

Whatnot Agency Oy also has several of its own brands , such as Lamina, ITÄ, Tikari, Aste and others. Through our own brands, we develop products and concepts directly from the needs of the field and bring unique, culturally inspired entities to the market.

About the company

Whatnot Agency Oy is a Finnish company founded and operated by surfers. Our operations are based on practical experience, strong industry knowledge and long-term commitment. The company has grown steadily, and Our turnover in 2025 will exceed half a million euros.

We operate from Helsinki and serve customers and partners nationwide. Reliability, transparency and the fact that the products and brands we represent last both qualitatively and culturally are important to us.

If you are looking for a partner for import, production or distribution in Finland, Whatnot Agency Oy offers a competent and committed partner in the field of skateboarding and street culture.